Berlin, Germany (CNS) – Mercedes-Benz Fashion Week Berlin made its debut in July 2007 and the event has continued to grow ever since. The Spring 2010 event is continuing to add designers and runway shows, hoping to soon be stiff competition for other fashion weeks across the world.
Designers that have been confirmed for this season include Anja Gockel, Black Coffee, BOSS Orange, CUSTO Barcelona, EASTPAK, ESCADA, GANT, GREENshowroom, Guido Maria Kretschmer, Kilian Kerner, Kunsthochschule Weißensee, LAC ET MEL, Lala Berlin, Lena Hoschek, Michalsky, Michael Sontag, Mongrels in Common, Pablo Ramirez, Patrick Mohr, Penkov, René Lezard, Sabrina Dehoff, Scherer González, SCHUMACHER, Smeilinener, Starstyling, Strenesse Blue, University of Fine Arts Berlin.
Maia Guarnaccia, the vice president IMG Fashion Europe told the press, “Our designers know that a catwalk show within Mercedes-Benz Fashion Week Berlin is a very good investment, even in challenging times.”
“The marketing reach of these shows is tremendous and the costs in Berlin are reasonable compared to Paris or Milan. Here also, they find an amazing audience filled with editors from key national and international publications, as well as retailers from all parts of the world,” she added.
Young and upcoming designers also have a chance to be discovered at the award show “Designer for Tomorrow by Peek & Cloppenburg Düsseldorf.” Around 150 applicants enter the contest and 8 finalists are chosen to showcase a capsule collection to be judged by an expert jury and viewed by a large industry audience. The winner receives a prize and extensive tutorial by Peek & Cloppenburg KG Düsseldorf, along with extensive media attention and the numerous job opportunities with exclusive companies.
The Mercedes-Benz Fashion Week Berlin Spring 2010 runs from July 1 through July 4, 2009.