London, England (CNS) – Emma Watson is taking on the new Burberry campaign for the Fall/Winter 2009-2010 collection. The new campaign will hit August issues of magazines including Vanity Fair, Vogue, British Vogue and Tatler.
The stylish shoot was tackled by famous fashion photographer Mario Testino in London in the historic neighborhood of Westminster.
Christopher Bailey, the Burberry creative director, talked about his decision to work with the “Harry Potter” star for the campaign saying, “Having known and admired the lovely Emma Watson for some time, she was the obvious choice for this campaign. Emma has a classic beauty, a great character and a modern edge. Her charm and intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”
The campaign can also be seen on Burberry’s website early next month. Fan can also see an interactive digital campaign directed by Bailey that will features behind the scenes footage and podcasts on the site in August.