New York, NY (CNS) – Tiffany & Co. is joining the fight to help bring an audience to coral conservation. The high end retailer has decorated store windows across the world with an “Under the Sea” theme to help raise awareness to the damage caused by coral harvesting.
Tiffany’s released a statement saying, “Each window offers a different view-and a different hue-of the ocean floor. The topography of hills and valleys is shaped by glittering sand and bathed in deep blue, pristine white, lavender or turquoise. Gossamer fabric forms waves of color and bubbles swirl around vibrant coral shapes sculpted in resin.”
The project isn’t a new undertaking for the company, the retailer also supports SeaWeb and its Too Precious to Wear campaign. The nonprofit organization works to help educate consumers and retailers about coral conservation.
Michael J. Kowalski, the chairman and chief executive officer of Tiffany & Co stated, “In 2002 we discontinued selling coral jewelry, concluding that in a world where corals and reef communities are under siege, we could not be complicit in their destruction. It is our hope to raise consumer awareness of this important issue and to urge fellow jewelers to join us in refusing to sell coral jewelry.”
Customers and window shoppers can check out the “Under the Sea” display windows until the end of summer.