Los Angeles, CA (CNS) – Britney Spears follows up her successful scents line with a fake perfume. The pop star has filmed a faux commercial for the phony scent ‘Mo for Logo network’s NewNowNext awards show.
In the video, Spears is featured settling for the new scent before addressing the viewers with the tagline, “One spray and the gays will run your way.”
Logo executive producer, Christopher Willey, explains to MTV why Spears decided to take part in the mock perfume, saying, “She’s having fun with her gay audience, because she’s an official gay icon at such a young and tender age.”
Willey says that Spears loved the idea when they approached her for the project, although he had to explain what ‘Mo – a term of endearment within the gay community – means.
He continued, “Britney herself wanted to make sure that the punch line – which is the word ‘Mo – wasn’t offensive in any way.”
The 27-year-old chart-topper will be the recipient of the Always Next, Forever Now prize at the second annual NewNowNext awards on June 13. Lady Gaga, Vanessa Williams and the cast members of “The Real Housewives of New York City” will be making an appearance. Eve is set to perform.