London, England (CNS) – Socialite Peaches Geldof was the highlight of designer Pam Hogg’s launch party for her new pop-up boutique in London’s Soho. Many celebrities, including Jaime Winstone, flocked to the newly opened store on Tuesday night.
The 20-year-old opted to wear a short pink and silver jumpsuit designed by the punk rock designer, who aims to revive the 80s with Star Trek-like jumpsuits and metallic colors. However, Jaime Winstone went in for a cute silver and black version.
Other celebrities at the event were Claire Merry, Daisy Lowe and Alice Dellal who all took to the runway to model her designs at London Fashion Week back in February, Female First reports.
In October 2008, the prestigious Fashion store Browns of South Molton St London, was the first to stock the new Hogg-Couture collection. She was further asked to dress their windows for Halloween, an honor rarely given to one designer.