New York, NY (CNS) – Following the footsteps of her sister Pixie, Peaches Geldof has stripped down for underwear brand Ultimo. The 20-year-old socialite bares her heavily tattooed body in yet another scantily-clad shoot for the lingerie brand.
The “It Girl’s” tattoos were contrasted with an array of milkshakes, cupcakes and lollypops in the shoot, which sees her wearing retro-inspired yet provocative knickers. “I’d rather young girls were looking at a normal body like mine rather than an anorexic model”, she said.
The younger Geldof was reportedly chosen for the shoot after Ultimo boss Michelle Mone looked at her topless shots of her on the beach, that graced the tabloid papers some time back.
Mone commented, “Peaches was the perfect choice for this campaign. She’s young, edgy with lashings of style,” reports Marie Claire. I’d rather young girls were looking at a normal body like mine rather than an anorexic model”, she continued.
Geldof, who has tried her hand at fashion designing and being a magazine columnist, is believed to have signed a six-figure sum.