Los Angeles, CA (CNS) – Aspiring fashion designer Lauren Conrad is creating a clothing range for discount store chain Kohl’s. The Hill’s star is expected to launch the collection named “LC Lauren Conrad” in October this year.
Twenty-three year old Conrad, who has her own clothing line -The Lauren Conrad collection, says the designs for the new line are inspired by her own style.
“Now that the economy’s not doing so well, I think it’s everybody that’s looking for bargains. I think that it’s actually great timing,” the multi-talented star said.
The items will be priced between $20 and $60 with possible plans for shoes, jewelry, handbags and lingerie to follow.
Don Brennan, senior executive vice president of Kohl’s told New York Times, “To be important to the consumer today, you need to differentiate yourself. You need to give the customer a reason to come in and shop with you. And we feel like these exclusive brands do just that.”