London, Englnad (CNS) – The campaign for Avril Lavigne’s first scent, called Black Star, has launched. The Canadian Singer was in London last week to launch the product which was created by Procter & Gamble Prestige Products.
“I wanted to make sure it was really me – me in a bottle,” she said. The bottle is pink and black with studs.
Lavigne announced the name of the new fragrance on her official website, “It has been a pretty cool experience. It’s so me in a bottle….hahaha! I love the packaging,” she announced on her official site. “I wanted to let you guys know the name first … so…..(drum roll please)…….hahah….. The name is ‘Black Star’!”
The fragrance, which contains notes of pink hibiscus, black plum and dark chocolate, will launch in July in Europe and be available in U.S. and Canada later in the year.