New York, NY (CNS) – Jonas Brothers surely know how to keep their girl fans hooked on to them. The teenage sensation is planning to launch a clothing line aimed for tween girls via Disney Consumer Products. The line is called “Jonas” and its fashion collections are made based on the outfits worn by Kevin Jonas, Joe Jonas, and Nick Jonas on their upcoming Disney Channel series “J.O.N.A.S!” The series is slated for May airing.
The clothes will be available at retailers like Sears, Walmart, KMart and JC Penney, and. According to Pamela Lifford, executive vice president, Global Fashion & Home, Disney Consumer Products, “As an added element, within each of the retailers we are offering up differentiation, so that each store has exclusive product on their floors.”
The range, which features woven tops, t-shirts, polo shirts with ruffle accents, plaid belted shorts, leggings and jeans, will retail from $9.99 to $24.99. It will also include an argyle sweater vest with the logo of the brothers’ fictional high school, Horace Mantis Academy, reports Ace Showbiz.
The Jonas Brothers franchise already includes music, a 3D movie, t-shirts and assorted other must-have tween products. Meanwhile, the JoBros also announced their summer tour plans – revealing that they’ll be hitting 44 cities in America and Canada, before stops around Europe.