London, England (CNS) – Parisan fashion label Azzaro has opened its new pop-up store at Mount Street in London with a massive launch-party. Top celebrities including Jemima Khan, Marissa Montgomery, Liberty Ross and Bruno Frisoni attended the launch.
Khan, who has designed a capsule collection for the luxury brand, looked stunning in a simple black dress with beaded hem detail and a limited edition Chanel British flag handbag, reports Female First.
Plum Sykes and Liberty Ross were also among some of the guests that joined the brand to celebrate the launch last week. Founded by French designer Loris Azzaro, the brand was taken over by designer Vanessa Seward in 2004.
Azzaro will showcase their Paris Spring/Summer 2009 collection, which includes a Jemima Khan collection. The temporary boutique will only run for a month through March 15th. The Azzaro label continues to release clothing but is now more well known for their fragrance line. Original Loris Azzaro vintage pieces are still very much in demand.
Azzaro has only one location in the U.S. which is on Newbury Street in Boston.