New York, NY (CNS) – Tennis star Maria Sharapova has been brought on as the new face for Cole Haan’s spring campaign for 2009. The campaign will be seen in the March issue of Vanity Fair.
Cole Haan is a wholly owned subsidiary of Nike and the new campaign will help blend the elements of style and sport. Martyn Thompson photographed the shoot in Malibu, California.
Michael Capiraso, the chief marketing officer of Cole Haan talked about the new partnership saying, “The campaign marks the first time Cole Haan has collaborated with a Nike athlete to serve as the face of a new collection. We are able to leverage her interest in fashion and sport, while connecting with our consumer in a new and unique way.”
The campaign will use a mixture of online marketing and visual ads which will include billboards in New York, bus shelters and busses.