New York, NY (CNS) – Ace American fashion house Ralph Lauren Watch & Jewelry Co. have unveiled its first Swiss watch range on Wednesday in Geneva. The timepieces are expected to be priced between 10,000 Swiss francs ($8,800) and 30,000 francs.
“We are here to last, and we are here for the long term,” Ralph Lauren Watch Chief Executive Guy Chatillon said at a press conference. The exclusive pieces will be available in white gold, rose gold, platinum and stainless steel with many of then decorated with diamonds.
The platinum Stirrup watch is a 67-piece limited edition set and comes with a certificate signed by Ralph Lauren. Polo Ralph Lauren and Richemont formed the venture in 2007. Richemont is the second-largest luxury company today.
The collaboration between New York-based Polo Ralph Lauren Co. and Switzerland’s Cie. Financiere Richemont SA will sell three collections, including the Ralph Lauren Stirrup line, in April, the company said at a press conference.