London, England (BANG) – Leona Lewis is launching her own perfume. The “Bleeding Love” singer has teamed up with German cosmetics brand LR to release the self-titled scent.
Leona said: “I am so thrilled to have the opportunity to work on such an exciting project.”
“I am passionate about what I do and it is important for me to give the best I can to my fans all of the time. I love my new fragrance and I already love LR.”
Leona is not the only celebrity to launch their own scent. Britney Spears, Jennifer Lopez, Victoria Beckham, Christina Aguilera, Paris Hilton and Sarah Jessica Parker are just a few stars who have lent their name to perfumes.
The 23-year-old star – who is also reportedly in talks to launch a clothing range for a top high street chain – insisted on being involved in the creation of the fragrance as much as possible and was adamant she did not work with any companies involved in animal testing.
A source said: “Leona has had a lot of approaches about launching her own perfume, but she wanted to make totally sure she would be working with an ethical company.”
“She has had a big hand in helping to create the fragrance and the design of the bottle and now she can’t wait to see it in the shops.”
Last week, Leona signed a deal to publish an autobiography to chart her life from working as a Pizza Hut waitress to winning U.K. TV talent show “The X Factor” in 2006.