San Francisco, CA. (CNS) – With the economy in its state of struggle, many stores are responding to consumers’ needs. Instead of stores just having major sales and cutting their prices, some stores are creating whole new stores with different names and cheaper options.
For example, Bebe has relatively expensive clothing items, ranging from about $80 to $200. The economy is bad and getting worse, and $80 for a shirt is no longer cheap to many consumers.
Bebe has created a concept store called 2b in San Francisco with what looks like traditional Bebe fare – mini dresses, skinny jeans, corset tops and big belts – for only $29 to $79. The 4,800-square-foot store is testing out this more affordable line and according to Women’s Wear Daily, will keep it around as long as it’s successful.
Bebe’s Chief Executive Officer Greg Scott told WWD, “You can definitely dress yourself under 100 dollars.” The slight difference between Bebe and 2b, besides its flashy lights and nearly a nightclub setting, is the line caters to a slightly different clientele.”
Bebe caters to 20 to late 30-year-olds. 2b caters to a slightly younger clientele, from late teens to early 20s. Even though it targets shoppers who like Bebe’s clothing and might want to shop there one day, 2b’s line is a sexy, edgy line and cheaper prices could still attract consumers in their late 20s, as well.
If 2b is successful, many other stores with moderately expensive prices could follow suit.