Milan, Italy (CNS) – Italian luxury fashion house Prada has found a new way to promote its women’s scent, Amber. The fashion label specializing in luxury goods for men and women will mark it foray into scents through the silver screen.
The new fragrance, called Amber has been captured in a graphic, animated short film, called “Fallen Shadows,” reports WWD. It also doubles as the fragrance’s new advertising campaign being shown in 300 Italian cinemas.
Created by James Lima, the film on the launch of Amber will be screened before and after films until December 31, in designated cinemas. Meanwhile, the print advertisement for the fragrance is running simultaneously in Italian, American and British -based media.