New York, NY (CNS) – Retailer H&M has recently scooped up British designer Matthew Williamson. The up and coming designer will be debuting his first collection of signature prints for the women’s collection on April 23 of 2009 and a second run of men’s and women’s clothing in mid-May.
Williamson is excited about his new position saying, “I love the fact that H&M have created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off limited edition capsule collections. I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world.”
Margeta van den Bosch, the creative advisor at H&M discussed Matthew’s designs saying, “Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look.”
“It’s for people who want to look special, but his clothes can also be worn in a nonchalant way- you can really play around with them. He is fantastic with piling on color – it’s a very stylish collaboration for H&M, and very much in line with the way we’re thinking about fashion for spring/summer.”
Williamson’s designs are worn by celebrities such as Sienna Miller, Keira Knightley, Kate Hudson and Gwyneth Paltrow. Last year, he was honored with an exhibition at the Design Museum in London – “Matthew Williamson – 10 Years in Fashion.”