London, England (CNS) – British high street retailer Debenhams plans to open its first ever department store in Iran, the country traditionally seen as strict and anti-Western.
Debenhams’ international director Francis McAuley told The Sun, “It’s a really self-sufficient country – they have everything except fashion so there’s a real pent-up demand.”
“I’m expecting the Iranian market to be similar to the rest of the Middle East,” McAuley said adding that “the extremely sexy stuff sells really well in Saudi Arabia.”
Though the Iranian women are urged to wear full-length burkas and cover their bodies, McAuley believes Iran is “one of the friendliest places I have been to.”
Despite its strict rules and regulations regarding Western clothing, there has been a sea of change in the way the young women dress in Iran as a large numbers of them are willingly opting for tight trousers and make-up. Many of them also have their headscarves shortened to reveal more face.