Milan, Italy (CNS) – Missoni, the Italian fashion house based in Milan, presented two Spring/Summer 2009 shows in Tokyo Wednesday night. The two shows caters to its respective audience.
The first show was targeted at buyers and took place in the Omotesando district, often referred to as Tokyo’s Champs-Élysées that encompasses Louis Vuitton and Gucci stores.
The second show mainly targeted press and celebrities and took place in Tokyo’s famous nightclub district, Roppongi. The show also coincided with the company’s newly renovated flagship on Omotesando Avenue.
Missoni will also debut the renovation of their boutique, which houses men’s and women’s collections, accessories, perfumes, and a limited edition collection of key rings inspired by the house’s hallmark fabrics.