New York, NY (CNS) – Lingerie Americas, the international trade show launched in 2002, has decided to wrap up its bi-yearly lingerie trade shows, according to a company statement.
Since past six years, Lingerie Americas, which was launched by Promincor, the French Federation of Lingerie and Swimwear, has held bi-yearly shows in New York and enjoyed a monopoly on the high-end and contemporary lingerie and swim trade-show game in North America.
However, its rival Eurovet, which is a trade show giant in Europe, has now acquired a 30 percent stake in innerwear trade show CurvExpo. Eurovet produces the powerhouse Salon International de La Lingerie and Mode City trade shows in Paris.
Connecticut based CurvExpo also produces two biannual shows in Las Vegas and New York. It is headed by industry veterans Jean-Luc Teinturier and Laurence Teinturier.
The new shift is expected to ease some pressure off vendors who had to decide over which show they should exhibit at. Both the events were often scheduled simultaneously in New York and Las Vegas.