Detroit, MI (CNS) – Musician Kid Rock is using his Made in Detroit apparel line for a good cause, working with Wayne State University to help start a college “Kid Rock Scholarship” fund for area music students.
Kid Rock, whose real name is Robert Ritchie, is from the Detroit area and the 37-year-old rock-rapper bought the clothing company about two years ago.
Celebrity News Service has learned that the Detroit company will create 2,500 limited edition T-shirts bearing the school’s name and the Made in Detroit logo, which features a factory worker, carrying a large wrench, in silhouette.
The “Kid Rock Scholarship” will be available to students studying the business and performance sides of music. Wayne State hopes to initially raise $25,000 from the sale of the shirts. The T-shirts will be sold at the school’s campus bookstore.
Kid Rock’s brother, Billy Ritchie, said the city has been good to their family and it is a way of giving back.