For a brand that is only showing for its second season, the hype surrounding the Jaeger London show was massive. The attention to detail was phenomenal, and the collection was large, so to describe every little thing is almost impossible. Most certainly a 70’s hippie lady character is created, but a beautiful, smart sophisticated hippie. Rainbow tassel knitted dresses appeared alongside Fanta orange and fauna green safari suits, belted in at the waist to flatter. A soft, billowing peasant smock, with a leather satchel bag, a giant oversized pussy bow blouse tucked into high waisted peg leg trousers, modernising the look. Circular, psychedelic print dresses and smocks, giant 135mm block heeled fringed sandals- creating a striking silhoutte. The English garden appears in differently scaled poppy prints, digitalized rainbows and lime sorbet colouring.
Now lets just take a look at accessorizing, which was key to this show. Made by Erickson Beamon exclusively for Jaeger London, it added an eye catching focal point to already strong outfits. Loopy raffia necklaces, leather flowers, multi-stranded ethnic beads and tough looking metal chains. Milliner Stephen Jones made trilbies, and draped or knotted print turbans, adding a raffish, British quality.
Styled by the super stylist Lucinda Chambers it was cleverly put together, brilliantly accessorised and strikingly turned out. However, the collection itself behind all of the show details is strong, wearable, womanly, flattering, elegant, desirable, and down right fantastic. I am in love!