New York, NY (CNS) – Designers and sponsors at New York’s fashion shows this week say the “green” trend in fashion is here to stay, unlike some of the past fashion trends in the last years.
This year’s lines boasted biodegradable fabrics, recycled thread and organic materials, even though the lines are often more costly. Even with the increase in pricing, designers and labels are expected to have profitable new revenue streams.
But even with fashion trends coming and going and changing each season, companies such as cosmetics industry giant Aveda and big name designers are expecting that the new sustainable approach to style has the power to continue in the market and not die out, as many trends of the past.
Ellen Maguire, spokeswoman for Aveda, says, “To characterize the environment as a ‘trend’ is extremely shortsighted. Going green is good business. Consumers are gravitating to companies that care for the environment. It’s not a niche, it’s not a trend”
Many designers have even agreed to avoid using fur and use only post-consumer recycled paper for invitations. Aveda also stocked steel bottles filled with New York tap water at several of the shows at the semi-annual Fashion Week.
Now, top venues companies such as Macy’s and Bloomingdales are carrying organic cotton tops and jeans. Other retailers are now bringing the new “green” trend into their stores and new marketing campaigns.
But even the environmentally friendly and eco-conscious designers have said that the trend will not continue to grow unless Hollywood’s A-listers and high profile stars bring “green” awareness into their fashions. Hopefully, more of the Hollywood community will begin to embrace and continue to push for green trends among the fashion industry.