Hollywood, CA (CNS) – A recent Conde Nast Portfolio.com column asks whether big names like Louis Vuitton in the fashion industry are as environmentally friendly as they claim to be.
On the surface, fashion seems to be getting more eco-friendly. Vuitton, for instance, recently declared its support for Al Gore’s Climate Project. American Apparel sells organic-cotton T-shirts. Ralph Lauren sells home linens made of the organic-cotton.
And Barneys New York promoted a recyclable Goyard canvas shopping bag during their “Have a Green Holiday” campaign this past Christmas.
But is it enough?
The article points out that the recyclable Goyard shopping bag retailed for a whopping $1,065, plus another $310 for a recycling logo that was gold-painted. They note that the bag seems “more ostentatious than eco-conscious.”
Not to mention, many of these “eco-friendly” items require environmentally harmful production practices. According to the Web site, the typical handbag is assembled to China, shipped to Hong Kong and then to Italy, before it gets flown back to China to be sold, leaving a glaring carbon footprint.
And then there is “fast fashion” – the fashion business model that basically encourages consumers to frequently throw out their clothes. Cheaply made clothes sold at mall shops geared towards teen shrink and wear out with only a few uses. Rapidly changing styles also contribute to this disposable fashion concept.
It’s applaudable that the fashion industry seems to realize the need to become more environmentally friendly – their tactics could just use some work.