New York, NY (CNS) – Department store chain Sears is enlisting men, women, and even children into fashion. They are launching a new apparel line using authentic U.S. Army insignias called First Infantry.
The new clothing line for men will include durable cargo pants, knitwear and outerwear inspired by the army and its First Infantry division, reports dnrnews.com. Its full collection will include women’s and children’s apparel, and will be released in 550 Sears stores in October.
Manufacturer All American Army Brand licensed the official army emblems to create a “timeless and authentic” collection that combines vintage military designs with rugged army technology.
The website quotes Sears Holding Corp.’s senior VP and Sears Apparel’s president, Craig Israel, as saying, “Over the years, military-inspired clothing has played a distinct role in shaping fashion trends. We are now able to exclusively offer a line that is pure to the origins of that inspiration.”