London, England (CNS) – London was forced to abandon their plan to ban “size zero” models from British catwalks after the other fashion capitals refused to do the same.
With the plan, models would have been required to obtain a doctor’s certificate saying they were in good health. While the British government strongly supported the plan, fears circulated that models would boycott the London Fashion Week.
According to Timesonline.com, New York, Paris and Milan also refused to comply with the measure. Of the four fashion weeks, London is seen as the lesser sibling. Going against the other fashion capitals would have been risky.
There were financial pressures at stake, as well, with London Fashion Week typically generating $40 million.
“This will only work if it’s an international solution,” says chief executive of the British Fashion Council Hilary Riva.
“I would love for there to be a simpler solution. If we could just tick a box and move on it would make everyone’s life easier but now this really is a long-term behavioral and educational campaign.”