New York, NY (CNS) – Banana Republic just celebrated its 30th Anniversary with new classic fall advertising. The new campaign showcases typical Banana Republic wardrobe and highlights new brand extensions, including fragrance, eyewear and accessories.
Models Carolyn Murphy and Will Chalker are featured in the campaign and are styled by George Cortina. Peter DeLuca, chief marketing officer for Banana Republic said, “This campaign pays homage to the classic, yet fashionable pieces that are part of the brand’s heritage as well as customer favorites.”
Created by creative agency AR, the campaign will launch as a 12-page insert in key September publications, supplemented by outdoor advertising and direct mail.
Banana Republic is asking customers to help celebrate this milestone. In honor of the 30th Anniversary, Banana Republic has created a limited edition booklet, called the City Insider Guide to inspire shoppers to explore and discover new hot spots in cities worldwide. The guide will offer customers a peek at the best local restaurants, bars, museums and offer fashion advice on the must-have city looks for the season.
The City Insider Guide will be available as a gift with purchase in Banana Republic stores from Aug. 28 through Sept. 7, 2008, while supplies last. Variations of the guide will also be distributed in Banana Republic stores outside the U.S.
The guide connects Banana Republic’s passions of style, art, food, and travel and has allowed the brand to forge exciting collaborations with other companies. For a limited time, Banana Republic will be offering shoppers a variety of opportunities from other popular brands – including free downloads from featured artists, 20 percent off Virgin America Airlines’ and Kimpton Hotels’ lowest rates.
In addition, bananarepublic.com will be running a 30 Days of City Style sweepstakes. By visiting, customers will have a chance to win up to $250 a day toward a new Banana Republic wardrobe and be entered to win the grand prize – a $2,500 Banana Republic Shopping Spree. The offer began Aug. 4 and runs through Sept. 3.