Ralph Lauren wants to give you the ability to buy his products anytime, anywhere on your terms. To that end his company has launched a new website that enables shopping from practically anywhere in the world.
The company has created mRalphlauren.com as a shoppers paradise from your mobile phone. Mobile shoppers have their choice of purchasing from US Open collections, RL Classics shop, and a good selection of Ricky Bag handbags. The company hopes that the mobile shopping trend that is all the rage in Asia will also spread to North American and European countries as well. CEO David Lauren and son of designer Ralph Lauren that, “The truth is that in other countries, it’s becoming a part of their culture,” he said. “The trend is coming, and as a fashion company it’s very important to identify trends and get ahead of them.”
The company hopes to roll out more products on the mRalph lauren site in the coming months.