The fashion bible of the industry, Women’s Wear Daily has relaunched their website with a slick new interface and navigation. The launch includes brand new content that updates 24 hours a day 7 days a week from around the world. The investment on the website looks to be a significant one as the fashion stalwart has ramped up updates, features and photos. The subscription only site is going to be free for one week as a reintroduction to its readers old and new and will revert back to its standard pay model. After the free period. Dan Lagani, President of the Fairchild Publishing Group said in a press release that “The goal of the relaunch is to enable both our readers and our advertisers to interact with WWD how, when and where they want it. It’s this approach that will also allow WWD to realize its full global potential.”
In addition to the round the clock news coverage, Women’s Wear Daily is also launching a blog called WWDb that will focus on fashion happenings around the world.