Christopher Bailey is smiling right now. The creative director at Burberry has news today that should make him a happy man, Burberry’s sales in the US are stronger than ever and the slowdown affecting the fashion industry in the country had little effect on Burberry’s sales. Of particular note is the sales increase experienced in major cities like New York, San Francisco and Texas. Not to be outdone, sales in London also showed a healthy increase with the influx of tourists coming into that city.
Overall Burberry experienced a 26% rise in first quarter sales bringing in nearly $422 million. Same store sales rose by 4.2 percent. Early sales for Autumn / Winter also buoyed the fashion house, with an increasing trend of earlier season sales.
CEO of Burberry, Angela Ahrendts said “I am pleased with Burberry’s start to the year in an increasingly challenging external environment. Our brand momentum is strong, driven by product innovation and a focused management team. This momentum, together with the diversity and balance we have across products, channels and regions, underpins our confidence for the future.”