Elizabeth Hurley, Gwyneth Paltrow, Carolyn Murphy and Hilary Rhoda are all names synonymous with beauty success, sensuality, and many other wonderful qualities. So when Estee Lauder had them appear in ads for their new scent there was no doubt that it would be a runaway success from the start. The 4 superwomen front Estee Lauder’s ad campaign for Sensuous. The women appeared in Manhattan Tuesday night to toast the launch of the new fragrance at Bloomingdales flagship store.
The feminine scent includes notes of woody amber, mandarin orange pulp, honey, black pepper, jasmine, and floral hints of lily. The thrust of the ad campaign focuses on how sensuality means more than just sex. The 4 women appear indivdually in designer shirts and little else touting their interpretations of sensuality. The fragrance is now available in stores and online.
Online: Sensuous Website