The name Devi Kroell is synonymous with prolific accessories design. Having won awards and garnering more sales each year, Kroell is apparently looking for the next mountain to climb. According to an article in WWD today, that mountain is Ready to Wear fashions. Kroell is looking to step into the crowded arena with her name and accessories line as the primary booster for this endeavor. Kroell tell WWD that she feels her accessories “need a little bit of a backdrop, something very unique that fits them and complements them,” She continues, “I think it’s a really natural continuation of what I have been doing so far. I started with bags, and then my clients asked for shoes, so I started making shoes.”
The high end range is looking to sell pants at $790 pricepoints, $1,600 for dresses and $2,000 for suits. The line will debut in January and a small presentation is set for New York fashion Week at the same time.
online: Devi Kroell