The remaking of Lindsay Lohan continues with this latest news. Lohan is set to become the face of Visa Swap Shop in the UK. This initiative is set up to help the second hand vintage ethos/market. For Lohan it’s a statement that is seeking to revitalize her oft-tarnished image while also buffeting the strength of ethic fashion. Lohan was front and center for a photoshoot in LA earlier this year touting the advantages of this promotion. She released a statement regarding the effort:
“I am so excited to be involved with this year’s Visa Swap event. The concept of swapping clothes, getting something for nothing and refreshing your wardrobe appeals to everyone.”
“Ethical stories continue to dominate the news agenda and it’s great when fashion projects benefit charities. I had such a great time at the Visa Swap campaign shoot, the clothes I wore were all vintage designer pieces which you just don’t see every day!”
Her campaign rolls out in full later this year.