I’m a tried-and-true sort of gal. If something works (and we’re talking everything, not just beauty products here), I’m most likely going to continue to buy it. In the world of fashion and beauty, we know that every company out there from the giants to the college kids working out of their parents’ basements claim to have the next great thing. Whether it’s jeans that promise to make your ass you lifted, or a mascara promising to last through a viscous tear fest, we know that these are all just marketing ploys aiming to get us to spend our hard earned dollars on said great invention. With the price of accessories climbing, and beauty products performing less than par more than half of the time, it was only a matter of minutes before we turned out next great obsession into the timeless art of scent.
Perfume. Eau de Toilette. Parfum. Where what your wallet can afford, and what flatters you. The thing is, once you get into the science of scents, you start to realize that, like a great fall collection or a wonder beauty product, there are some staples that are just “you.” It makes it hard to branch out when you know what works. I often peruse new scents at the store, studying the marketing. What model the brand chose, the colors in the promos, and the look they want the [enter perfume’s name here] woman to have. If you do this a few times, it’s amazing what you’ll come up with. You start to realize, hmmm…maybe I’m not this woman, but I do love this scent, so maybe I’m apart of her? A trip to Sephora and $60 later, you are that woman. At least until the scent wears off anyway. Here’s a look at a few new fragrances that are launching for spring and summer, all promising to turn us into that woman we long to be.
Marc Jacobs Daisy- This fragrance has had a ton of promotion in the past few months. The first thing that caught my eye was the whimsical flower motif at the top of the bottle, followed by Marc Jacobs’ signature font on the front. Next came the real test of actually smelling the fragrance. I have to admit that I’m not a huge MJ fan when it comes to the label’s scents. I never find them appropriately capturing the Marc Jacobs brand. Daisy is no different, but if you’re into smelling like an actual flower, you may have met your soul mate. Incorporating red ruby grapefruit, strawberry and vanilla, the notes sound more like ingredients in a smoothie than a high end fragrance, but don’t be fooled. The scents combine to create something nearly as whimsical and light as the Daisy bottle itself.
Lacoste Dream of Pink- Lacoste was once slated for the preppy set only. Now it has more of an international appeal and the arrival of Dream of Pink is sure to capture those with a strong girlie side. Notes of lotus flower and rose hit your nose like a soft shock (if you can imagine such a thing) of whiff of Blair Waldorf and the like. It’s still plenty preppy, but now it’s done in a more democratic way, leaving room for us all to embrace our inner snobbish 16 year old self with a bit more poise than the first time around.
Burberry The Beat- This one is supposed to be the scent of the spring and summer. Created by Burberry creative director Christopher Bailey and model-of-the-moment Aygness Deyn, the scent is supposed to smell like youth. I think it smells a little like death. “Mature” would be the nice way of describing this scent, and while I can appreciate the intention, the execution just doesn’t deliver. For me, at least. Mandarin, white musk and cedarwood round out the hefty notes used in this fragrance. With all of this you’d think the result would be practically unisex, but instead it falls somewhere between spinster and crazy cat lady. Pass on this one.
Verace- Yep, that’s all it’s called. It’s the new signature scent from the house of Versace, and since the house is a few decades old, it’s surprising this doesn’t already exist. Evoking all of the sultry sexpot mania that the stripper-esque high heels and flowing bright dresses push, the scent is strong and feminine. White jasmine, amberwoods, and orchid keep the scent light and floral, but the base notes of musks and icy black currant prevent it from becoming frou frou. The luxurious bottle has the Versace logo and a heavy gold top, adding a bit of noveau riche to your vanity table.
YSL Elle- My favorite thing about this fragrance? The bottle is completely girlie, while the fragrance itself is definitely not. YSL’s Elle has mad hints of peony, making it a winner in my book (another favorite that has peony is Stella). Balanced by lychee and patchouli, the aroma is a bit spicy without making you wonder why you sprayed on such a scent. This reminds me of a chic French woman waltzing around in a YSL le smoking jacket pondering the meaning of life as she takes another drag.