That cheering heard is the collective happiness of women everywhere celebrating the opening of the DSW online store. While the brick and mortar retailer has had it’s doors open for years, online was another matter. The store opened with little fanfare from the company, but the masses are expected to fill DSW’s financial coffers in spades. The store offers a complete line of off-priced shoes both from designers and brands found in other stores. The store also mimics the pricing of the regular brick and mortar DSW stores in offering rewards points and newsletter e-mails for up to the minute deals. DSW also plans on opening new stores to help those that haven’t had the joy of shopping in one of their cavernous locations.