Bag, Borrow or Steal the online retailer that encourages women to buy bags, borrow bags, or get bags at a considerable discount is featured prominently in the Sex in the City movie. Jennifer Hudson, who plays Sarah Jessica Parker’s assistant is the prime user of the Bag, Borrow or Steal’s services. The rationale apparently used is that fashion forward Carrie Bradshaw’s assistant must always be on top of her “game”. The retailer is launching a Sex in the City collection as a result of the team up. The movie debuts early this summer and buzz is already reaching a fever pitch, specifically with scenes being shot throughout New York City.