Avril Lavigne is taking her rock style to the clothing racks of Kohls. Debuting this Spring at the big box retailer is her line titled Abbey Dawn. The lower cost line is directly targeting teenagers; the same teens that love Lavigne’s music. Knowing her audience, Lavigne set out to create a line that mimics her own fashion style described as ‘authentic rock with a feminine edge’. In a statement to the press Lavigne said, “I’m thrilled to announce my clothing line Abbey Dawn. Abbey Dawn will aspire to be a unique and accessible reflection of my ever-changing style.” The success of the line looks almost guaranteed as Kohl’s will be carrying the collection exclusively and Lavigne will be backing it through vaerious promotional efforts.