In the you can’t make this stuff up department, designer Marc Jacobs started the Louis Vuitton fashion show in Paris extremely early. Early as in a half hour earlier than fashion shows would start with prep time. Conventional wisdom is that fashion shows start a 15 minutes to 45 minutes after the scheduled time. Marc Jacobs started the Vuitton show exactly on time much to the surprise of late arriving fashion editors and celebrities. Jacobs newfound love for punctuality stems from the fact that there were complaints from the press, buyers and celebrities alike two seasons ago when he started a fall show in New York nearly 2 hours late. This punctuality has now become a sort of inside joke where editors who are late may miss the beginning, if not the whole show. Jacobs may be setting a trend for the rest of the industry in the same way he’s led for more than a decade.
Reviews for the show have been largely positive. Hilary Alexander of the Telegraph writes:
The American designer Marc Jacobs mixed past and present to come up with a formula for fashion’s future in a radical showing for Louis Vuitton on the closing day of the Paris prêt-à-porter season yesterday.
Carola Long of the Independent writes:
Marc Jacobs, the creative director at Louis Vuitton, was clearly keen to strike a more grown-up note than he did last season. Not only were the clothes more elegant and sophisticated, but instead of an industry spat over a late start at his own label, and Jacobs pulling faces on the catwalk at Vuitton, the show started promptly and he appeared beforehand urging everyone to take their seats.