Sometime during Spring/Summer 2002 Jil Sander released a series of ads for the mens and women’s collection that year that left mouths wide open. The ads seemed to focus on the mens collection with deference to the female shape. The ads shot by wunderkind Richard Avedon with art direction by Mattias Vriens. The juxtaposition of a nude body of the opposite sex highlighted pieces from the collection in a novel way. Sure, nude bodies had been done before but not in such an asymmetrical manner and surely not with this level of artistic sexuality.
The collection drew praise and was well received though not a barnstorming critical commercial success (and we doubt that was the intent), it did do much for the collection and for this month’s retro we pay homage to the wonderful Jil Sander Spring Summer 2002 ads.