Beauty
It’s All In The Bag: Lip Balm Line Tastes and Feels Delicious
Stephanie Nolasco
Lip balm, a popular cosmetic, is now tasty, moisturizing and cheap, thanks to Beck Rustic’s “Bag Lunch” a mouthwatering selection of hand poured balms. With a blend of sweet almond oil, beeswax and shea butter, “Bag Lunch” solves the constant annoyance of chapped lips, all while providing a hint of flavor. From pancakes and syrup, to a chilled margarita, there’s no child-like behavior in these products.
Beck Rustic, a lip balm addict, wanted a product that suited her mature taste. “I’ve always loved lip balm and, much to the dismay of my parents, kept tons of them scattered around the house when I was a kid. I still wanted the crazy flavors, but wanted a balm that wasn’t geared towards kids so much.” Rustic attended Montserrat College of Art in Beverly, Massachusetts, where she studied color theory, advertising and marketing. She then began designing her own creation of lip balms that offered the necessary amount of moisture, while being appetizing enough for all ages. “I did a lot of research on ingredients and how beneficial they would be as lip protectants. I then did a lot of trial and error test batches of balm, until I found a recipe that I thought was the most moisturizing and soothing.” In result, Rustic designed creamy balms that go on clear and have a burst of flavor.
The name “Bag Lunch” was merely Rustic’s own interpretation of every day lunch hour. “I find that people eat all sorts of weird things for lunch, like leftover cake and cold pizza. So, it would be a fitting name for a company that would be focused on food.” Both the press and shoppers immediately gobbled up the scrumptious line, which led to the creation of custom party favors. “A few people contacted me asking if I offered a ‘wedding cake’ flavored lip balm,” Rustic states. “They wanted to hand them out as wedding favors. I thought it was a neat idea.” Today, “Bag Lunch” offers a custom label design with colors and fonts that customers could select for personal events and businesses.
Aside from the unique alternative in advertising, what exactly makes “Bag Lunch” different from the thousands of other lip balms on the market? “Bag Lunch” is an independently owned line that offers an array of flavors. For those seeking a local diner feel, “Peanut Butter & Jelly” resembles the warm, gooey union of sweet and delicious. On the other hand, “Cup of Coffee” excites nostrils with an aroma of freshly brewed coffee, minus a sour aftertaste. If you’re seeking a sugar fix, “Fudgie Brownie” is one of the most popular flavors which contains a dose of warm melting chocolate that won’t pack on the pounds. Rustic agrees that flavors, such as “Cupcake Frosting” and “Vanilla Cinnamon Buns” are also frequently purchased by shoppers. “I think that with the onset of all these crazy diets, people still need a hint of sweetness…so anything sugary or cakey does well with ‘Bag Lunch.’”
When Rustic isn’t traveling cross-country to find old diners, she pleases hundreds of mouths with new flavors and gift sets for the upcoming holidays. With limited editions that celebrate Hanukkah, Christmas and Kwanzaa, there’s something for anyone on a budget. Best of all, any purchase of “Angell Food Cake,” a vanilla cake balm, goes to MSPCA-Angell, an international organization in animal protection and veterinary medicine. Whether you’re seeking to satisfy your sweet tooth or want to give a helping hand, “Bag Lunch” has a lip-smacking collection that will keep you, or a special someone, yearning for more.
The Daily
Espirit Makes a Lot of Money
Espirit announced the company's second half earnings and needless to say things are looking up. Profits were up 13 percent after the Hong-Kong based retailer opened up more stores. Most of Espirit sales are from Europe where the...
August 27, 2008
Kate Moss Speaks on Her Weight
Model Kate Moss is no stranger to controversy and in a recent interview talked about issues regarding her weight early in her career. The model who some in the press attributed the phrase heroin chic points out that she wasn't happy with...
August 25, 2008
Gap posts 51% increase in profit
Reports of Gap's early demise may have been exaggerated. The no. 1 clothing retailer in the US posted a 51% increase in profit on tighter cost controls and inventory management. Amid all the success there were some ominous signs.
August 22, 2008
Vivica A. Fox Gets Her Own VH1 Fashion Show
Vivica A. Fox may not be known outwordly known as a fashion trendsetter but the actress is all about Glam. Vh1 recognized this and decided to give Fox an 8 episode show that follows her on the what's hot and what's not scene.
August 21, 2008
LA Fashion Week No More?
Speculation is rampant that after October's shows IMG's association with LA Fashion Week at Smashbox Studios may be a thing of the past. The rumors started when blog LAMag.com posted an article stating that unnamed sources were...
August 20, 2008
see all daily headlines >>
