Elle.com, esteemed fashion designer Thakoon and trendy boutique Kirna Zabete are giving creative fashionistas the chance to see their chic design get the attention it deserves.
The “Yours By Design” campaign, powered by Brickfish, asks fashion and art mavens to create an original design for a limited edition Thakoon parachute tank. Whether it’s vintage inspired or a completely new idea Elle will be asking aspiring designers to put their best design foot forward.
The grand-prize winner, chosen by an elite fashion panel, will have his or her design produced and placed on the swank shelves of select Kirna Zabete locations and featured in the glossy pages of Elle magazine. Elle wants to show the power of the consumer by putting user-generated content next to high fashion designs on store racks and magazine pages.
The winner will receive a coveted Thakoon “virtual internship” and a $1,000 shopping spree at Kirna Zabete. The runner-up will receive the limited edition shirt signed by Thakoon and the once-in-a-lifetime chance to have his or her fashion collection reviewed by Kirna Zabete owners.
For more information click here or visit the website at http://www.elle.com/yoursbydesign