In an industry that’s all about looks, it’s great when its collective vision focuses on a deeper definition of beauty. And when a project is helmed by hair-industry legend Vidal Sassoon and Mary Rector-Gable, everyone looks.
Hairdressers Unlocking Hope is a charitable initiative bringing some of the world’s most distinguished beauty brands and hair icons together to work for Habitat for Humanity. This November the campaign is set to exceed their goal of building 18 homes in St. Tammany Parish, LA, and victims of the 2005 Gulf Coast hurricanes. Famous hair stylists lending their personas to the project include Ken Paves, Oscar Blandi, and Nick Arrojo. More than 40 hair professionals are involved in total.
The hair stylists tell many of the stories of the displaced families through photographs in which the stylists appear in body paint on their arms and hands, each displaying a key. Vidal Sassoon even calls on his own troubled history of being left orphaned as a child. The phrases and images painted on their hands relate to a specific family’s hurricane story of loss, sadness, anger, and in some cases, hope. Each house key actually comes from a house destroyed in Katrina. Corresponding text reveals that “these keys may no longer open a door, but they do tell the story of…” an actual address.
The project is run in conjunction with Mary Rector-Gable’s WhoDoesYourHair.com, where you can go to donate or purchase shirts and jewelry to benefit the cause. The fact that there are still displaced families two years later should be impetus enough to help, but if you need more encouragement, check out www.whodoesyourhair.com for participating salons where you can do good while getting your hair done.