For over two decades, M-A-C Viva Glam has celebrated a night of “Drama, Daring, and Dreams.” And this year, M-A-C presented another stunning event with their annual Fashion Cares black tie gala and fund raiser in support of the Aids Committee of Toronto (ACT). On Saturday, June 03, 3006, Toronto launched an extravagant night of color, excitement, and pure enjoyment all for the cause. Guests had the opportunity to experience a spectacle of fashion, music and dance, bringing together past showstoppers and new discoveries.
It was a night of color and dancing to compliment the Ballroom theme. Models greeted patrons in showgirl costumes, and handed out red roses to patrons, and dancers performed on podiums. Models were also painted in full-body costumes created by Photographer/Music Video Director Floria Sigismondi.
Featured in this year’s gala included special guests M•A•C Viva Glam V spokesperson Pamela Anderson and fashion designers Dean and Dan Caten of Dsquared2. Entertainers included Broadway diva Jennifer Holliday (“Dreamgirls”), Grammy Award winner Jody Watley (“Looking for a New Love”), funk-pop quintet The Philosopher Kings, dance performers Momix and The National Ballet of Canada, aerial artists Hangtime Circus, and soul singer Divine Brown.
To honor the cause, 45 red dresses were made of exclusive red fabric; which symbolizes the fight against AIDS/HIV throughout the world. By the end of the night $850,000 had been raised to help continue the fight. PR guru Lynne Franks came up with the idea for Fashion Cares in 1985. It originally took place in London. In 1987, Syd Beder asked permission to use its name in Toronto, and collaborated with current Artistic Director/Producer, Philip Ing to bring it to life. It has flourished ever since.
Remarkable fashions include highlights from previous Fashion Cares productions, along with 51 newly created designs using red fabric to represent the red AIDS ribbon. Contributors included international designers such as Alexander McQueen, Roberto Cavalli, Elie Saab, Collette Dinnigan, Vivienne Westwood, Alberta Ferreti, Allesandro Dell‘Aqua and Narciso Rodriguez.
More than 800 volunteers and 700 M-A-C makeup artists’ contributed to the event. It was a night to remember and it truly reminded us that the fashion industry really does care.
For further information on the foundation please visit: www.fashioncares.com