The press release came about last year and the list of names grew shortly thereafter: Rogan Gregory, Lost Art, Henrik Vibskov, DEAD, Bernhard Willhelm and others took a stand against the lethal disease that still effects many communities. The fashion community was not immune and decided to take a stand on many different fronts. One of the most promising groups is simply known as Designers Against Aids.
No mystery in the name, Designers Against Aids was founded in hopes of not only bringing awareness to this continuing pandemic but also being proactive. Through sales of high-end designer branded items, they have created a groundswell of support in the fashion community.
Based in Belgium, DAA was founded by Ninette Murk (of the Beauty without Irony foundation). It’s main goal as stated on their website is to bring awareness of the disease back into the media. With advances made in modern medicine the fight against AIDS became a less pressing matter as the disease went from lethal to manageable. With the drought of apparent lack of bad news, media outlets moved on to other issues. DAA let’s everyone know that the disease hasn’t gone away and is as deadly as ever. Certain strains of the virus have become resistant to the regular drug cocktails prescribed and more exotic combinations whose side effects prove debilitating for patients are now coming into play. Media coverage of this development have been relegated to 30 second sound bites. Exhaustive coverage is a thing of the past for a variety of reasons including time, money and ratings. One network news executive was quoted as saying that although AIDS is very much a topic when it comes to science and health coverage they definitely have scaled back the amount that they devote to an AIDS story in favor of Parkinsons, Altzheimers and cancer.
For this reason DAA has taken fashion designers to task and have challenged them to bring media attention back. The success of the fall/winter collection of 05 has spurred the creation of a fall/winter 06 line. The list of designers include the aforemention Rogan Gregory and many other including: Agatha Ruiz de la Prada, Robots United/Christophe Charon, Lost Art, Henrik Vibskov, DEAD.
The work continues for DAA as long as AIDS remains a pressing threat. Recent held by DAA include a fashion show, an exhibit and other events around the world.
For more information on Designers Against Aids please visit their website at: