If asked, most people would probably say they believe in a simple skin care routine. If then asked for a look in their medicine cabinet, they might get a bit sheepish.
But Matthew Malin and Andrew Goetz actually back up the claim. Not stopping at a medicine cabinet, they would gladly show you around the Chelsea apothecary that is their body, face and hair care emporium.
Eschewing the notion that proper skin care requires a mangled assortment of bottles, vials and jars – Malin and Goetz profess a simpler routine.
“Ours is a two-step concept for how to ph balance the skin, eliminating unnecessary, over-marketed products that create irritation,” Malin said. “An amino acid based cleanser is thorough but never drying. This is complemented with a fatty-acid based moisturizer that absorbs to nourish without greasy residues.”
It’s obvious that the erstwhile buyer (Malin) and marketing director (Goetz) put a lot of research into their products.”The philosophy came from our own needs as busy urban professionals,” Malin said. “It evolved from there.”
It was a philosophy too big to be contained in one city.”We wanted the science to be advanced but uncomplicated to explain,” Malin said. “We wanted to create skin and hair care that was simple to use and understand, and we partnered with a brilliant chemist based in Los Angeles to this to fruition.”
Adding to the uncomplicated vibe, the line is designed for both sexes and all skin types.
“We offer effective formulas for all skin types, especially the most sensitive. They are modern and advanced, blending natural and technological ingredients for performance,” Malin said. “We eliminate unnecessary, irritating ingredients like perfumes but use natural extracts for their subtle, gender-neutral scents and botanical treatments.”
To put the professed gender-neutrality to the test, this writer left the Grapefruit Face Cleanser and Vitamin E Face Moisturizer out for her husband. Only having discovered a skin care routine involving more than a bar of soap in his mid-20’s, he was the perfect “simplicity” tester since he would never consider using more than two products in the first place.
I was timid that the very word “grapefruit” would turn him off, but hoped the no-frills packaging would allay any fears.
His sensitive skin had no evil reactions to the product, and his picky sensibilities approved as well. The face wash was particularly appreciated for not leaving any residue – a chief product complaint with this particular tester.
Personally, I really enjoyed the easy, light lather and scent of the face wash. The moisturizer was most appreciated for its quick absorption.
So, it truly was a success with both sexes.
“Our philosophy is for how a couple – one dry, one oily – can shop for and use the same products, saving time and space,” Malin said.
Malin and Goetz products are carried by retailers, salons and hotels all over the United States and Europe. This spring they will be launching a shop in the Studio Fred Segal in Santa Monica and amenities lines for the Soho and Tribeca Grand Hotels in New York.
For more information visit their flagship store at 177 Seventh Ave., in New York or visit www.malinandgoetz.com