Bebe, the sexy specialty retailer has opened up a new flagship luxury store on Rodeo drive.
The 7500 square foot store is across the stree from Celine and Dior. The plan is to open like stores in high brow areas such as Oak Street in Chicago and Soho in New York. Did you say accessories? Bebe is also planning on opening Neda it’s first accessories store though no location has been planned yet.
Chief Executive Gregg Scott said in a statement, “As we’ve grown through the years, we’ve become somewhat of a mass brand,” said Bebe chief executive officer Greg Scott. ” The price point of the items in the store will be higher than the Bebe mall stores. The mall store prices for dresses typically run betweem $150 for dresses, $300 for outerwear and $130 for shoes. The store at the Rodeo Drive location will see items ranging from $400 for dresses and $500 for shoes.