Diddy launched his women’s collection at Bloomingdales last Thursday. The line was brought out to much fanfar and praise. Over 1,000 men, women and children came out to see the latest from the music mogul, actor, producer, director, designer…the list goes on.
Sean by Sean John is the new women’s fashion line by Diddy. The line is a departure from the urban tones of the past. According to Kal Ruttenstein Bloomingdale’s enior vice president of fashion direction, Sean “is not hip-hop or urban, and it’s not wear-to-work clothes, but it’s for a sophisticated buyer. It’s anything from Ts that fit really well to coats with fur-trim collars.”
Top items from the line include charcoal popcorn hoodie that retails at Bloomingdale’s for $395, a rabbit vest that retails for $395, and a black satin bustier dress, that retails for $350.