If there were any lingering doubts as to the success of the Stella McCartney line at H&M, the long lines of women waiting outside the fifth avenue flagship put them to rest. Several brave souls stood outside at 3am the night before waiting for the gates of heaven to open – and when they did – all hell broke loose.
The designer’s wares went on sale at H&M and the supply could not meet the demand. In less than one hour the fifth avenue store was scurrying for more pieces from their stock as the supplies were dwindling.
The 40-piece line contains everything a Stella McCartney fan could hope for…at H&M prices. $29.90 for a silkscreened t-shirt, $69.90 for an oversized sweater or sharply-cut blazer, $9.90 for a plastic horse or panther key chain and much more.
The Stella McCartney line is available for a limited time at H&M. If the success of the line is any indication though, shoppers may see more products from the designer gracing the retailer’s racks.