Thursday of last week, designers Ali Hewson and Rogan Gregory debuted their line of Edun clothing to a waiting audience in New York City. The socially concious line aims to remove some of the well known stigmas of the fashion industry while benefitting the poor. Hewson, wife of U2 frontman Bono, launched the line with input from the singer. In an interview with Women’s Wear Daily, Hewson says “People want to know what they’re putting on their bodies, and these clothes have a good story behind them.”
The line is maufactured in Africa, India and South America. It will be available in Barneys New York, Saks Fifth Avenue, Steven Alan, Ron Herman at Fred Segal and in the spring, Nordstrom.
For more on Edun, please click here.