Women’s Wear Daily is reporting that Gap has chosen a new head designer. With the abrupt departure of former head designer, Pina Ferlisi yesterday, Gap wasted no time in appointing Charlotte Neuville executive vice president of design and product development.
The illustrious title means that Neuville will head up all the design efforts at the 5.7 billion dollar retailer. It’s long been known that Gap likes to keep their in house designers anonymous. Ferlisi was one of the first designers made known to the public. The new designer will be taking Gap into what corporate insiders are calling “fresh, casual, American style.” Neuville takes the helm on Monday in New York.
Facing a downturn in sales, Gap is looking to freshen it’s line in every possible way. Speaking to Woman’s Wear Daily a gap spokeswoman said, “We know it’s time for a change at Gap brand, and Charlotte is going to be a part of it.”