Amid great fanfare and reception in a sea of people, Sarah Jessica Parker launched her Lovely perfume brand in Toronto. 2000 people, mostly women lined up to see the star of Broadway, TV and film. This was just one of her appearances on a 5 city tour to launch the new scent.
The scent, described as “feminine, chic” and with “a touch of fantasy,” includes notes of fresh mandarin, bergamot, rosewood, lavender, patchouli, orchid, cedar and amber. The eau de parfum spray, $48 for 1.7 ounces, will be available this month at department stores around the U.S.